Motive
    Chung In-suh was a ordinary college student who always wished to do something. He participated in many advertising internship programs and submitted work many times to an advertising competition when he was in Sogang University. It was an ordinary day in 2007 and he was at the Nambu terminal on his wat to an open exhibition. That day, he thought deeply about meaning and implications of what does. He realized that the number of prizes he wins in competitions is not important in real life. What he really wants to do is pursue higher goals. One day in 2007, an environmental disaster occurred in our nation. It ws the Oil-spill accident neat the Tae-An peninsula. He went to Tea-An as a volunteer, but there were nor many young volunteers. he was very sad about that. He thought young people should participate in this king of work. He wanted to evoke people to be responsible in public matters. He had won several advertising contests before and he was good at it, so he thought he should make advertisements for the public. Then, he began recruiting people with the same intention. He started his own company with a solid group of friend. It was the beginning of Creativia.

Freedom
    "I was in between things after I graduated from school. I was not a college student anymore, but neither was I a full-fledged citizen yet. However, I felt the most freedom in my life. Actually, it is really scary when you are not sure of your-self. Belonging nowhere is very liberating, but it requires responsibility." It wasn't easy for him to get where he is today. There were many hard times and he had to struggle co get current position. Most of his college friends tried hard to attain professional jobs or prepared to take the civil service exam. He felt uneasy about doing something different from the others. He always feared that he might fail. He didn't have enough money to start the Tae-An campaign, so he worked hard to get support from major advertising companies. However, nobody would like to help them because most people thought there was no guarantee they would succeed. "We turned our sights abroad. It was our first time participating in an advertising festival abroad. We won awards there and I started to hope that there were people who like our advertisements." After getting an award abroad, he became confident enough to keep doing what he wanted, and followed his way of advertising. He knew how to enjoy freedom with responsibility.

Creativia
    The name of his company, Creativia, is compound word of "creative" and "via(toward)." He wanted to make an advertisement that had creative thinking. Also, he thought chat advertisements have to be made for the people. Therefore, Creativia usually makes public service announcements. The most remarkable campaign they did was the "2008 World Heart Day Listen Campaign" which received as award at the New York Festival and the Cannes International Advertising Festival at the same time. It was the greatest success in the history of Korea's health campaign. He said that the Listen Campaign was a big success, but the awards were not the important thing. "I think awards are just natural by-products of hard work. We do just the same thing we sis the very first time. If you try really hard to achieve your dream, rewards will come." When I visited Creativia, they were working on the Re-T Campaign with Basic House and Unicef. It was not a public service campaign. However, it was a good campaign. This campaign was for building houses for people who have no house. He said companies should promote these kinds of campaigns more actively.

Dream
    "Grades in school, TOEIC score, and awards in contests are not everything in your life. They are important, but the most important thing in life is that you know who you really are and what you really want to do." He said that college students must know the reason for what that are doing. "You should not just follow along with what everybody else does. Everything that you do must have a reason. A lot of young people know what they want to do. However, they do not pursue it, they just about it all the time. They should change their attitude." Chung In-suh said he hopes to energize youths to become politically active and socially conscious. He wants to change young people's minds and make a foundation for young people via advertising campaigns. "Do what you want, but you should take responsibility. It is very hard and you mat want to give up, but if you overcome it, the possibilities will be infinite> I do believe it!"
    He is the most passionate person I have ever met. He want to achieve something by doing what he really likes. He said that he world not compromise and world not be complacent in reality, and that he world pursue his own goals. I was struck by his youth and enthusiasm, and I realized a lot through my interview with Chung In-suh.

By Cha Yun-jae CP Reporter
yukixiah@cnu.ac.kr