Readers may have heard the word "social enterprise," the most used term in our lives these days. Most people are confused over the concept of corporate social contribution and social enterprise because they seem to benefit 5society in the same manner. But we need to know what the differences are, The Chungdae Post covers them in detail.
Before starting, we need to know about corporate social responsibility. The European Commission defines Corporate Social Responsibility (CSR) as "a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." Taking corporate social responsibility, many companies do various social contribution activities including donations of huge amount of money, It looks like they are competing with each other in social contribution activities. Let's analyze what they are doing.
Look at an interesting shape in picture. 'Moving the World Together' represents Hyundai Motor Company's determination 10 change the world together with neighbors by Practicing love and sharing. Hyundai Motor Company has major social contribution activities such as Easy Move, Safe Move, Green Move, and Happy Move. These are highly related with automobile company's characteristics, project.
To begin with, Easy Move, an initiative of HMC, is a campaign designed as bridge to help those with
Third, as a part of ks systematic efforts for environmental preservation, HMC has launched the Hyundai Green Zones The desert prevention project in China launched in 2007 represents the first of these efforts. HMC plans to increase the area of the green space by 11.66 million m³ each year for the next five years to turn a vast bulk of the Inner Mongolian desert into a green and living place. The area is 660km north of downtown Beijing and has been the main source of dust storms that cause serious environmental damages the northern China and Korea every spring.
Finally, it is about Happy Move. in 2005, the first employee volunteers' corps was launched. Happy Move is wellknown among university students because of the Happy Move Global Youth Volunteers program. It is a part of the Hyundai-Kia Automobile Group's social responsibility initiative through which university students are sent overseas to lend a helping hand those living in disadvantaged areas. The program sends about 1,000 university student volunteers to different corners of the globe every year. Not only university students, but also employees from the Hyundai-Kia Automobile Group work together, in addition, all costs are covered by the Hyundai-Kia Automobile Group.
The most popular search engine in Korea is www.naver.com. NHN is the company that manages it and provides accessible social contribution activities to netizens on the Internet. However, its activities are not just done in virtual spaces, but they give actual help to organizations. The Happybean Foundation is in charge of these kinds of casks, 'Happylog' is the place where public charities do fundraising activities. In addition, it is a great place to communicate with netizens. Through 'Happylog' netizens can meet the more than 3,500 organizations in their daily life. They donate to groups and respond sympathetically to the story from organizations. They are special patrons, indeed.
A 'Hanppybrand' refers to someone who is interested in sharing something regardless of scale and someone who is doing public services regardless of position. In the 'Happybean,' they do inform public activities in many way: 'Happybrand' consists of 'Nanumham,' 'Happybrand Campaign,' and 'Kong Coupon.'
After organizations have launched 'Happybrand,' they received a webpage tor blogging and managing donations details. At the 'Nanumham' which means sharing box organizations reveal revenue sources. Nanumham and Happybean are used as channels for communication. 'Happybrand Campaign' is a social contribution program conducted by Happybean' and 'Happybrand.' After discussions with 'Happybean' organizations, they choose one amongst 'Kongnanum' 'Happy Propose,' and 'Sympathy program,' Ongoing campaigns are frequently staged from one place to another in 'Happybean.' In the end, 'Kong Coupon' is running both online and offline. 'Kong Coupon' is a kind of gift you can get by donating at the 'Happybean.'
The Big Issue is a street newspaper published in eight countries. It is written by professional
The Big Issue Korea (BIK) was released on 5th July 2010. It releases a new edition every month. You can check the schedule of vendors and places where they have a claim. Furthermore, you can buy it on the online vi its homepage. Fifteen people have begun sales in Seoul, and the magazine looks to increase their number up to 50 this year, company officials said. Sellers are issued temporary ID cards and an initial set of ten free copies. Half a month of vending permits them to purchase copies of the magazine for 1,400 KRW each and sell them for 3,000 KRW thereafter. The Seoul metropolitan government supports this initiative.
To become a vendor, one should be homeless or vulnerably housed or marginalised in some way. The Big Issue recognizes, however, that for many people, being housed is only the first stage in getting oft the streets; therefore, The Big issue Foundation exists to support vendors in gaining control of their lives by tackling the various issues which lead to homelessness. The Big Issue has been described as one of the must successful street newspapers worldwide, selling over 300,000 copies a week and listed as the third-favorite newspaper of young British people (age 15 to 24) in 2001.
There are five localized editions of the magazine sold throughout the United Kingdom and vendors buy The Big Issue for $1.00 and sell it for $2.00. The magazine is also produced and sold in Australia, the Republic of ireland, South Korea, South Africa, Japan, Namibia, Kenya, Malawi and Taiwan. All vendors receive training, sign a code of conduct, and can be identified by badges which include their photo and vendor number.
As we learned before, we can participate and help even we are living in Seoul. Please try to visit. The big Issue Korea homepage. You can buy a new edition and contribute articles, Photos, illustrations, and everything related with magazine. Or you can advertise in the magazine if you pay them. in addition, you can easily find out 'Happylog' banner in the middle of the right part of homepage. Lastly, you can do volunteer work by selling the magazine as a 'Bigdom' with vendor on the streets!
The Beautiful Store
The Beautiful Store which is the non-profit organizations and social enterprises was founded in 2002 by taking Oxfam in the United Kingdom as an example. The Beautiful Store does not profit from the third world people and is used for the socially disadvantaged, Some people thought it was linked to a
The Beautiful Store is not only the first registered social enterprise but also a pioneer which opens up new markers inside and outside Korea. They have a bundle of activities: charity shop for recycling, Public campaign,' charitable activity, Place for volunteer activity, growing a new flea market culture, fair trade, recycling design business, and so on. The first three activities will be explored in the below.
First, the Beautiful Store is community oriented environmentally friendly movement. It aims at recycling. The Beautiful Store converts donated products to monetary the nation. Second, the Beautiful Store is taking the lead in public campaign that promotes the changes of public's consciousness by providing the opportunity to participate directly in recycling, environmentally friendly activities, sharing, and donation. Third, the Beautiful Store's 'charitable activity' includes not only regular profit sharing but also emergency relief when a need arises due to natural disasters or major accidents. The Beautiful Store is respectable in every sense.
Goal is the Same!
Corporate social contribution activities and social enterprise have differences in some way. We can nalyze companies activities based on profits and losses. But corporate social contribution activities and social enterprise will do good for us. As time passes, necessity of corporate social contribution activities and social enterprise
moon0211@cnu.ac.kr